LMG Touring Helps Artists Turn Content Into Cash

Everyone agrees that the model for how artists make money has changed. Artists are making less from their recorded work and spending more time making up for it on the road. Savvy managers are embracing the internet and actively looking for new ways to generate revenue through online opportunities such as digital delivery methods, social networking, viral marketing and e-commerce. LMG Touring is the “technology link” for helping bands generate valuable content and connect with distribution and promotional partners.

It All Starts with Content

In addition to their studio works, bands need to generate a constant stream of fresh material and engage with their fans like never before. LMG Touring fully understands the challenges involved with generating a large quantity of marketable content and can help capture and deliver enough high-quality material to keep fans satisfied.

We work with artists that want to stay on the cutting edge of technology and offer new solutions for revenue generation. LMG Touring enables artists to capture every show with HD audio and video, and can help them make it available to fans in a variety of different on- an off-line formats.

Some examples of content that we can help you develop include:

•    Pro Tools|HD sessions for creating live mixes that can be used on CDs and as digital downloads,
•    Full video streaming of live shows,
•    B-roll footage of back stage happenings and side trips like radio station interviews, fan interaction, shopping adventures, etc.
•    “Virtual” meet and greets with contest winning fans,
•    Video “chat” sessions with the artists prior to taking the stage, and more.

Once the content is created, there are several options for turning it into a revenue stream.

Turning Content Into Cash

Some artists are seeing results by offering pay-per-view or monthly subscriptions to allow fans access to unique content through their websites. Others are connecting with fans and distributing content with new technologies, like USB-based merchandise.

We have created partnerships with companies that are on the forefront of technology and based their entire existence on new solutions for the music industry.

One such company is Alive Drive, an interactive operating system custom-designed for flash memory devices, such as USB wristbands, jewelry and MP3/MP4 players. Branded inside and out, the Alive Drive is customized specifically for the artist’s particular fan base.  

The Alive Drive is customized and pre-loaded with audio, visual and written content. Once the device is distributed to the community of fans, the artist continues the connection as long as they wish by delivering ongoing updates – the content is automatically delivered straight to their devices.

To the fan, the Alive Drive is like a key to a virtual, private network which includes fresh, enhanced content available whenever the device is plugged into any PC / MAC online computer. The Alive Drive user enjoys either streamed content from a secure server or delivered digital files that can be easily transferred to their iPod or favorite digital media player.

If you need to increase revenue and develop a stream of fresh content, LMG Touring is your solution center.  We have the skills and experience to capture, refine and deliver content in any way you might need.

Contact us for more details.